A new year brings a new set of hot coffee luminaries. We’ve been scouring the country and beyond for the tastemakers and trailblazers in the field of coffee brewing, roasting, marketing and technology
7. Dawn Shanks & Christy Pelton | The D.C. Disloyalty Program
Starbucks is not only raking it in on its gift cards. It also benefits from its loyalty card program. A microtrend bucking these ubiquitous cards involves indie coffee bars banding together to offer a “disloyalty card.” Instead of encouraging repeat visits to one establishment, they incent people to visit multiple coffee shops. The latest city to get in on the trend is Washington D.C., thanks to local baristas Dawn Shanks and Christy Pelton, who with half a dozen local cafés created the D.C. Disloyalty Program. Patronize all six to earn your free coffee reward.
Source: Food Republic